Hi, I'm Deepika.

 

I am an experienced and certified UX/UI Designer.

I started my career in Singapore as a webmaster. It was the time when the world-wide-web was in its budding stage, and developing a website was far more complex than with the services today. Afterward, I was lucky to work as a web engineer at an investment bank in Tokyo for several years. During that time, I helped develop a client information web system and created some intranet websites. Unfortunately, I had to take a few years off of work because of my family situation. Within my years away from a corporate job, I got inspired by the art and culture in Asia and felt motivated to express my experiences through visual media. After moving to Hong Kong in 2008, I designed many websites for various businesses while painting, hiking, and playing tennis regularly.
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Seven years ago, I moved to the Bay Area and found my passion for product design. I felt web design could be more robust and sustainable if it follows the UX process of research, ideation, design, and testing. 
 

To dive deeper, I finished a one-year UX/UI immersion certificate program, guided by mentors in the industry.  I was amazed to learn the UX process, which is rich in technical aspects, and felt very intuitive. I learned that a user's initial thoughts and feelings would not necessarily translate into their actions or decisions while using a product.

Design thinking can transform the way organizations develop products, services, processes, and strategies. The union of UX and UI gave me a magic wand to find solutions for real-world problems.

Thanks for stopping by.

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